After several years of quiet development, Apple is readying a major new iOS initiative codenamed ďProactive,Ē which will leverage Siri, Contacts, Calendar, Passbook, and third-party apps to create a viable competitor to Google Now for Android devices. Like Google Now, Proactive will automatically provide timely information based on the userís data and device usage patterns, but will respect the userís privacy preferences, according to sources familiar with Appleís plans.
The ďTodayĒ widget screen seemed to me to be Appleís crack at the consolidated status board of your life. One thing Google Now has that Apple doesnít, however, is deep scanning of your personal data. A lot of Google Nowís most interesting functionality appears to come from reading your email, for example. Thatís unlikely something Apple is unlikely to do. So, it will be interesting to see how Apple leverages your data on your phone without going to the cloud and triggering privacy concerns.
MacRumors notes that the Apple Store App now features shipping options from Postmates service, where service is available. Postmates operates in a few select large USA cities. MacRumors reports that if your delivery address is within a Postmates service area, a new shipping option will be available for delivery that day.
The service appears to run a flat $19 plus taxes. Promises ship times can vary from an hour to four, it appears. Obviously a premium for something you must have right later that day, but unwilling to leave the house.
Still, a cool service. Postmates reminds me of the ill-fated Kozmo.com where you could basically get anything you wanted delivered in an hour. Kozmo, however, offered free delivery, which might have had something to do with its demise.
Jeremy Horwitz puts down some thoughts we've often discussed on the podcasts over time. Basically with all of Apple's resources over the years Apple should be able to figure things out to sufficiently improve the pre-order experience for its customers.
I agree with #1 and #3, which is dropping the 12:01 PT pre-order launch. There's no reason to make customers jump through hoops for products like this, and if they don't get launch day delivery, dealing with problems in the middle of the night just makes the situation worse.
#3 is connected I think in how Apple dishing out available inventory. There must be a better way of doing things that reward customers willing to pony up first and do so more fairly. If you put in a pre-order before launch day, someone walking into a store shouldn't be able to get their box before you.
I don't really agree with #2 of limiting SKUs. I think Apple's supply chain can handle changeover better than people think. The real issue isn't the number of options but really just predicting what's needed for launch. Apple Watch was double hard with a big number of SKUs and no history to predict what people would want far enough in advance to matter. Still, the number of SKUs I think is really just a problem for the first few weeks of launch and after that I think Apple can make as many boxes of 50 SKUs as 5 regardless of product mix.
The last item is a long-time complaint, which is the encouraging of customers to line up overnight like cattle for free publicity. We'll see if Apple does this again for the next iPhone or whether the iPhone 6/6+ was the last.
Stephen Fry has a nice write up on some recent developments at Apple. He spoke with Cook, Ive, and toured the new under construction Apple HQ.
A piece of news out of the article is a restructuring in the design team. Jony Ive has been moved to a new Chief Design Officer position while promoting Richard Howarth as the head of Industrial Design and Alan Dye as head of User Interface. Howarth was lead on the iPhone from the beginning and Alan with iOS 7 redesign and the Apple Watch.
Jony will travel more, he told me. Among other things, he will bring his energies to bear Ė as he has already since their inception Ė on the Apple Stores that are proliferating around the world. The companyís retail spaces have been one of their most extraordinary successes.
A Kickstarter campaign has a DIY solution to making your ordinary Apple Watch a gold plated Apple Watch. The kit will run you about $100 and you can do it yourself from home. A $139 kit is listed for those looking to plate both their Apple Watch and link band.
The kits are supposed to start shipping in August.
Interesting, for those who really want to rock the bling without emptying their wallets.
Other World Computingís Accelsior S is an expansion option for Mac Pros, Hackintoshes, or PCs to add SSD storage via a 4x PCIe expansion slot. The Accelsior S adds 6G SATA storage solution of up to 500MB/sec, which is handy for older Mac Pros with only 3G speeds.
The Accelsior S is basically a PCIe card with a mount for a standard 2.5-inch SSD drive. Technically you could accomplish the same thing with a SATA PCIe card, but the Accelsior S also offers a mounting solution that wonít take up a storage bay in your tower.
The Accelsior S is sells for $58 and you can then add on your choice is SSD drive.
MacGeneration (Via MacRumors) posted some fresh benchmarks of SSD speeds on the new MacBook Pro. The latest revision released this week bump up throughput speeds on the storage using PCIe-based storage.
According to the benchmarks, speeds are as good as advertised with up to 2.5 times faster than the flash storage in the previous generation. The new MacBook Pros show read speed of around 2 GB/sec and write of around 1.2 MB/sec.
Improved performance for:
Measuring stand activity
Calculating calories for indoor cycling and rowing workouts
Distance and pace during outdoor walk and run workouts
Third party apps
Display support for new Emoji characters
Hopefully this fixes some issues I've seen seeing with the stand reminders. Also I've wrote about some accuracy issues with activities. And there are a lot of new emoji characters.
Apple didnít officially kill the project to make televisions, according to people familiar with the matter. The team was disbanded with members sent off to work with different product areas, they said.
"People familiar with the matter" and cited eight times in this story, which seems kind of ridiculous. Plus an odd open letter to Tim Cook speculating on what Tim Cook is going to do.
Anyway, I'm not familiar with the matter, but an Apple TV set always seemed a stretch to me. The role of TVs are essentially displays for set-top content boxes. I don't see how Apple could add enough value to the product beyond its own set-top Apple TV to justify the cost of a display that likely wouldn't be any different than most other makers.
Apple Tuesday rolled out an update to the 15-inch MacBook Pro. The headline feature is the addition of the Force Touch trackpad. The Force Touch trackpad was introduced in the new 12-inch MacBook and accepts commands when pressed vs simple mouse clicks.
Along with new new trackpad, the MacBook Pro gets faster PCI flash storage, longer battery life, and improved discrete graphics.
In addition to revamping the MacBook Pro, Apple also gave the iMac Retina 5K some attention. A new $1999 configuration is available, plus Apple dropped the price of the previous base model by $200 to $2299.
A video walking through how to set up secure certifications using a Certificate Authority (CA). This allows you to sign email for authentication and also encrypt email to someone using their public key.
This example is using Mac OS X Mail app, but the setup is similar for other applications. Also for this example I'm using the free Comodo service for the CA, but a number of other options are available.
Once configured, the exported certificate can then be installed on other computers/devices.
LifeProof's FRE Power iPhone 6 case is now available. The case features a 2600 mAh battery and is waterproof to up to 2 meter for one hour. The battery has a smart charger to bring your iPhone to full capacity and then stop delivering power. LifeProof says it the battery is good for 2x battery life.
In addition to water, the FRE Power will protect the iPhone from dirt and drops. I first saw the FRE Power at CES earlier this year.
The FRE Power is available for $129.99. It's available in Black/Gray, White/Gray and Blue/Blue.
Unlike the iPhone, if someone steals your Apple Watch, they can easily reset the device (bypass the passcode), and pair it with a new iPhone logged in to a different iCloud account. In other words, itís totally feasible to steal an Apple Watch and set it up on a different device as if you just purchased it from an Apple Store.
Not sure how big of a deal watch theft will be. Something physically attached to someone is likely more of a challenge that grabbing a phone, especially if it's unattended. On the flip side, some of these Apple Watch bands seem easier to remove than put on, which could make it I guess easier to steal, if someone was that determined.
One issue is the watch has to be tethered to a phone for most remote verification. So a message PIN or Find my iPhone like feature might be a problem for those who have an issue also with their iPhone. Perhaps a firmware recovery key or something people would stash away.
iDevices announced that an update for their Bluetooth probe thermometers adds an Apple Watch app. Basically you can remotely monitor your dinner from your wrist.
I like probe thermometers for smoking BBQ and large roasts in the oven. iGrill is pretty nifty since it's a wireless probe thermometer that links in with the iOS app. Not only does it give basic temperature readout, but there's also features to make cooking easier.
The Apple Watch app allows you to monitor the current temperature of your meal, you can set alarm presets, and you can receive notifications when your meal has reached temperature.
Unfortunately for Walmart, it wasnít the only one trying to revolutionize how consumers pay for goods. When Apple blew the doors off the mobile payment world last October with the release of Apple Pay, MCXís payment app, known as CurrentC, was still deep in the testing phase. Worst of all for Walmart and friends, Apple was partnering with the very credit-card payment networks they had hoped to destroy.
Biggest issue with CurrentC is the goal is to reduce transaction fees for merchants. This is compared to Apple Pay's more user-focused features of security and ease of use. Since mobile payments are going to require a significant shift in consumer behavior, usability and flexibility will likely be a major driver. CurrentC seems more cumberson with QR codes, plus, since the goal is to circumvent the credit card companies, CurrentC seems geared to ACH transfers rather than credit card charges.
Over the weekend Nicholas Allegra (aka Comex) posted a short clip of Safari hacked to display on the Apple Watch. Not really practical, but cool proof of concept. It could be interesting for websites designed specifically for the Apple Watch, if that ever happened.
A blog post from developer Sam Soffes has been making the rounds after he disclosed how little money his app made when it rose the sales chart. The $5 app was #8 paid app in the USA, but only generated $302 in net revenue. It should be noted that the app has actually risen to #3, likely due to some free publicity on Soffes' blog post.
That number is surprisingly low, but that doesn't really shock me that much. I really like the App Store for making it easier to update and reinstall for apps. When I want to install something on a different computer, I just have to log into the app store and click on purchases. Plus, you've got the whole family purchases thing that can be really handy.
But really, I just don't buy a lot of new Mac software anymore. And when I do, it seems like it's still buying directly from developers. And if there is an option for either an App Store or developer purchase, I'm always going to go directly in case there's a future discounted upgrade available. Currently there's no way to do discounted upgrades in the App Store.
I think mobile app stores are just unique thing where people are willing to drop a few bucks to try out a new app. And there are a ton of apps that fit that criteria with many added daily. That doesn't really translate to desktop software. Redacted sells for $5, which is still in the impulse range, I think, that we see on iOS, but most Mac apps in the top list cost much more. Knowing that desktop software costs more, i think people simply don't spend time browsing to discover new apps, even if they are near iOS app store prices. Plus, there are 10's of millions of more people buying new iPhones every quarter, which certainly is a factor.
We've developed and tested a completely rethought design that takes advantage of the 6 pin port underneath the band slide of the Apple Watch. This port hadn't been deciphered by anyone until now but we've been able to make significant enough observations so far to warrant shifting our development focus to this new method. We're looking forward to sharing more design details and technical specification of this new Reserve Strap as soon as we can.
I think the idea of a battery backup watch band is interesting, but people should probably take a wait and see approach. The Apple Watch battery life for me is better than I'd hope. Not only could money for something like the Reserve Strap go elsewhere while not encumber your wrist for additional gear, but I'm not sure how I feel about someone having access to that data port.
This is my tenth post about my week or so using the Apple Watch. This one here will wrap up some random topics that I think are worth noting.
The Apple Watch screen is blank until either a control is touched or the wrist is raised. This is a setting within the watch and Iíd assume how most people will use it. It works pretty well, but thereís some room for improvement, I think. I assume Apple has the setting pretty tight to maximize battery life, and I think things could be loosened up. For example, sometimes it doesnít turn on with a conventional wrist look. Sometimes I need to use an exaggerated motion to get it to activate. Also, the watch goes dark sometimes quickly. Itís fine for quick glances, but if youíre looking at something, itís kind of annoying. Another thing which may or may not be battery-related is thereís a hesitant delay before the screen pops on. It would be nice if the watch was more responsive to natural movements and stay on longer. Basically be more responsive even if the battery suffered a bit. Ideally Iíd like some controls to modify the tolerances to fit my best user experience. Iím not having issues with the battery life, so keeping these controls so tight is actually a negative experience. With that said, itís far from a problem.
The Taptic taps are kind of soft. Not sure if itís exactly as Iíd like or they need to be stronger. If Iím occupied I wonít notice texts or notifications. Which I think is good, but at the same time Iím running with the assumption that my watch will keep my from missing something. Once a notification is ignored, the only indication is the red notification indicate at the top of the screen.
In sunlight the screen seems file. Like an iPhone, in direct bright sunlight it can be a bit challenging, but fine. Otherwise the screen works well in the outdoors from my usage.
One feature Iím unexpectedly really liking is the Remote app and the Apple TV. This is pretty slick. Using my iPhone as a remote seems cumbersome while the watch is nifty.
Handoff works really well. In retrospect, I feel like the Apple Watch is the real reason for implanting Handoff in OS X and iOS. A way to move between devices is critical for the Apple Watch and more of a relative novelty for iOS. Switching to the iPhone for a phone call is perfectly seamless and switching over to full apps on the iPhone works just as well.
Some apps seem to load quickly and be responsive, while others not so much. Weather to me far seems the worst offender and Iíve seen buggy experiences with other apps. Iíd guess the trick is to launch the app quickly with minimal data transfer needed and then load in the data later or as needed for the best experience. Iíd expect things will get better without new hardware. Mostly though, the apps seems to run fine even if I may be a little forgiving in performance.
Lastly the watch faces are cool, but limited. The kids love the Mickey face. Hopefully weíll get more faces, but even more, Iíd like it if developers could plug app data into the customizable fields. That would be real slick.
Below is my remaining battery at the end of the day for during the first full week of using the Apple Watch. The battery was a major topic of discussion leading up to the product launch. Apple said the watch should last about 18 hours with typical use with the intent that it would be recharged nightly. During this week I wore the watch for about 16 hours each day.
In my first week the Apple Watch battery performed well. I had mixed use of playing and testing and it still held up well. Monday was the busiest day of both general notifications and extra activity and still came in at 25%. Of course, your mileage will vary depend on how you use your watch. For me, I received a lot of notification, did a bunch of texting, some phone calls, and an occasional Siri question and dictation. I also used the fitness features to track activities daily.
If I have a battery concern, it might actually be on my iPhone. It seems like the Apple Watch does draw some extra battery, and if youíre running close to empty already, an Apple Watch might tip you over the edge. You may need to make some adjustments in iPhone usage to last a whole day without a charge. The difference isnít huge, but Iíd estimate maybe 10-20% for me.
So, no issues or concerns with the battery for me. Likely as apps get more interesting Iíll probably increase usage and Iím sure that will affect battery endurance. So far though itís fine with plenty to spare. Either way, just in case, I bought an extra charger for a mid-day boost if needed.
Notifications Iíd guess will be the most used feature of the Apple Watch just by the number of times it will tap/chime on your wrist. The system actually seems pretty convoluted, but the goal is to make it seamlessly work with all your devices so to be transparent. Likely, youíll be rethinking how your iOS notifications are configured. This is what I think Iíve figured out so far.
Core features of the Apple Watch mostly have options to either mirror iPhone notification settings or have independent settings. These are for things like Calendar, Mail, Maps, Messages, etc. All the rest of your apps you either enable or disable by mirroring the iPhone notifications settings. On the iPhone, youíll need to turn on sound alerts for each app if you want your watch to tap/chime. If you donít set this, it will just appear as an item in the notification view for you to review.
The idea appears that the Apple Watch, iOS, and OS X will work together to not disturb you in more than one place. Here what Iíve observed.
While wearing the Apple Watch:
- If your phone is active (not locked/sleep), notifications will appear on the iPhone. No notification will appear on the Watch.
- If your phone is locked, they will appear on the watch and not do a sound alert on the iPhone.
- When you wake the phone, youíll see notifications on the screen like normal and also in the notification view.
- If you have Messages window open and active on the Mac, no text messages notification will be sent to the watch. Or phone, as has been the case.
While not wearing the Apple Watch:
- Sound alerts will happen on the phone
- No notifications will appear on the watch or in the notifications view.
I found it a little confusing because I was left wondering why I wasnít getting notifications on my watch while tinkering on my phone. Once I figured out whatís going on, it all made more sense. Also, like mentioned, I completely redid my notifications because generally I donít like my phone making sound alerts. I had to enable alerts to get my watch to tap at me. Iím not a big fan of the chime alerts on the watch, but you can turn down the watch volume or mute it and it will still tap you.
Lastly, I just wanted to plug IFTTT again. IFTTT can be configured to do all sorts of things and Iím finding it really handy with the Apple Watch. You can have recipes to generate notifications or you can receive a notification when most recipe types run so you can keep on top of whatís going on.
Notifications to me was one of the least interesting features of the Apple Watch because I felt I basically always had them with my Pebble Watch. The implementation though brings a lot to the table in not having excessive alerts everywhere plus some fine tuning I can do with my various alerts. Iím guessing Iíll probably back off the notifications in time to be more silent (no taps) because I usually donít like intrusive interruptions, but for now Iím liking it.
One of two suppliers for the Apple Watch's taptic engine had quality issue late in the product development cycle. Apple switched to exclusively use one supplier. The result is constrained parts, which likely is affecting Apple Watch availability.
OK, whatever. Good for Apple on catching this before shipping a bunch of bad watches.
This was some curiously bad business analysis from the Wall Street Journal, however:
The shortages highlight the potential downside of Appleís lean supply chain. Apple can produce massive quantities of products with little waste and excess supply, but it can experience shortages when a problem arises with a key part.
Basically here Apple's lean supply chain likely saved Apple a headache and its supplier a bunch of money. Like we saw with GT Advance Technologies and its sapphire plant, when a ton of parts inventory ships and are found unsatisfactory, the damage can be severe for the supplier. GT Advance Technology went out of business. Apple not only lost a key supplier that may effect future products, but took a financial hit on its capital investments with that supplier.
Had Apple spent months stocking its supply chain with defective parts, as the Wall Street Journal suggests, that could have torpedoed another Apple supplier. Plus take on the costs associated with inventorying all those components. And of course even worse if Apple continued with this thinking and started building inventories of product that contained defective parts. Or, just needlessly delay all product launches to stockpile parts for no reason taking on inventory problem and potentially excess supply waste.
It's in Apple's best interests to ensure the success of its suppliers. The alternatives are no reliable suppliers or it will have to take on enormous task of making its own quality parts for everything.
So, this seems an example of Apple's lean supply chain working, not the other way around.